The Ultimate Tennis Showdown (UTS), officially timed by ZENITH, recently made its debut in Asia, showcasing a series of thrilling matches at the Kai Tak Sports Park in Hong Kong. This innovative tennis event, which breaks away from traditional rules, offers a fast-paced and entertaining experience that appeals to a younger audience. Since its inception in 2020, UTS has rapidly gained international attention. The Hong Kong stop lasts for two days and features eight top players from around the globe, including rising star Coleman Wong from Hong Kong, Argentina’s Francisco Cerúndolo, American Jenson Brooksby, French legends Richard Gasquet and Adrian Mannarino, as well as Chinese players Zhang Zhizhen and Shang Juncheng, and ATP singles world number 15 Andrey Rublev, creating a dazzling lineup.
As a longstanding partner of the event, ZENITH once again underscores its commitment to precision timing. This year, in addition to continuing as the official timer, ZENITH has established the STAR RALLY AWARD to recognize the players who exhibit outstanding skill and spirit during the competition. The award was ultimately won by Francisco Cerúndolo, who showcased remarkable determination and consistent performance, particularly in the championship match against American player Jenson Brooksby, where he triumphed with a score of 3 to 1, successfully claiming the UTS Hong Kong Station championship, and was presented with a CHRONOMASTER SPORT watch as a mark of recognition.
The CHRONOMASTER SPORT is one of ZENITH’s classic timepieces, featuring the El Primero automatic chronograph movement that offers precision timing to 1/10 of a second. With a 41mm stainless steel case and a ceramic bezel, this watch exudes an extraordinary presence whether on the sports field or during everyday wear. It not only affirms Cerúndolo’s technical prowess but also symbolizes the perfect fusion of sports and the art of watchmaking.
During the event, ZENITH brought a unique audio-visual experience to the audience. Before the final began, the brand invited French violinist Esther Abrami to perform the opening music, blending traditional Chinese lion dance elements to infuse the venue with a distinct cultural atmosphere. Esther Abrami, a close friend of the ZENITH brand, showcased the diverse charm of the brand’s cross-disciplinary collaborations through her performance that marries music with sports.
The UTS Hong Kong event marks a significant step for this young tennis tournament as it successfully enters the Asian market, showcasing the brand’s commitment to ongoing interaction with the sports world. The collaboration between ZENITH and UTS goes beyond just timing functions; it’s about reinterpreting the relationship between sports and high-end watchmaking from a fresh perspective, highlighting a shared pursuit of innovation, speed, and precision.
This event further solidifies ZENITH’s engagement in global sports, allowing the brand’s spirit to extend across diverse platforms. Whether it’s the time-sensitive moments on the court or the cultural experiences in the stands, ZENITH showcases the value of its watchmaking craft in a unique way, actively supporting the passion and dreams of the younger generation.
