In the realm of creativity, many creators understand that The Power of Play—this spirit not only sparks new ideas but also shifts perspectives, infusing innovation with pure joy. The Danish brand LEGO exemplifies this philosophy perfectly.
To celebrate World Play Day, the brand has teamed up with London’s Serpentine Gallery to create an open-air Playful Pavilion designed by architectural genius Sir Peter Cook, right in the heart of Kensington Gardens.
From June to August, this immersive space will host a nine-week series of free in-person workshops, featuring a lineup that's incredibly enticing, including Martine Rose, nike, Iglooghost, and Niko B. Together, they're creating a vibrant playground for young people in London, encouraging collaboration, imagination, and community.
At the Martine Rose workshop, participants are invited to gradually assemble unique wardrobe designs using LEGO bricks, showcasing their creativity through their creations. There’s also professional support from a LEGO master on-site, while Martine guides the design direction within the Pavilion.
After the workshop, we had an in-depth conversation with Martine, discussing her creativity, interests, and how she maintains the design philosophy of Playfulness even after achieving success.
Martine Rose shared that this is actually a way of life—maintaining a sense of playfulness in all aspects of life, which allows for continuous engagement and inspiration. She believes that human connections and community interactions are the fundamental driving forces behind everything, and that brands must always stay true to themselves, keeping people at the heart of culture.
Martine Rose also mentioned that her sources of inspiration don't follow a fixed pattern—her sense of humor and the attitude of Easygoing continually fuel her creativity. She constantly seeks different ways for the public to engage with the brand, whether through short-term experiences or playful activities, prioritizing the delivery of fresh interactive experiences.
When discussing the relationship between life, art, and work, she expressed that spending time with her family, especially her young children, is her greatest source of reset. The kids often help her see the world from different perspectives.
When it comes to the inspiration she draws from social media, Martine believes it's not that significant. She thinks that self-discipline and real-life interactions are much more crucial, as the sparks that arise from conversation often hold more depth than visual content.
In the end, she shared her love for London: this city is bursting with an ever-evolving energy. Whether riding the buses, taking the Tube, or strolling through the bustling streets, or visiting museums, galleries, and markets, it’s the diverse cultures and lifestyles that make urban living so captivating.
