According to recent reports, the renowned luxury group LVMH is considering selling its Marc Jacobs brand. Since Marc Jacobs took over as creative director at Louis Vuitton in 1997, LVMH has held stakes in the brand. After nearly three decades of development, this American designer’s eponymous brand may be on the verge of being acquired by another group for approximately $1 billion.
Reports indicate that LVMH is in acquisition talks with Authentic Brands, the parent company of Reebok, WHP Global, which owns Vera Wang, and Bluestar Alliance, which recently acquired Palm Angels and Off-White. It is said that this deal is expected to be finalized swiftly.
At this moment, LVMH is also striving to tackle the challenges posed by The luxury business is slowing down.. Since the beginning of 2024, the market has generally faced a slump, impacting the overall sales performance of the industry. It’s noteworthy that the LVMH Group owns several brands including Louis Vuitton, Dior, Loewe, and Fendi, and their primary source of income—sales in the fashion and leather goods category—has reported a 9% decline.
Cécile Cabanis, the Chief Financial Officer of LVMH, stated during last week’s investor conference call: If we believe that certain brands are not generating good added value or that we are not the right ones to manage these brands, then we will consider selling..
If this deal goes through, Marc Jacobs will join the list of contemporary brands that LVMH has pulled out from its portfolio over the past year. As for September 2025, the brand Off-White, founded by Virgil Abloh in 2012, has already been resold to Bluestar Alliance, and earlier this January, LVMH also sold its stake in the Stella McCartney brand.
However, if Marc Jacobs truly changes ownership, this shift may impact the brand’s reputation. Once positioned alongside the world’s top fashion brands, Marc Jacobs has thrived on its connections with high-end boutiques. If it ends up being sold to any other company, its brand status will inevitably be affected, appearing diminished compared to the formidable influence of LVMH.
