Giorgio Armani has announced a collaboration with UAE real estate developer RAK Properties and SIE Group to launch the world’s first Armani-branded beach villa project—Armani Beach Residences—on Raha Island in Ras Al Khaimah. This groundbreaking development marks a new chapter for the brand as it expands into the ultra-high-end residential market, creating living spaces that seamlessly blend architectural beauty with natural landscapes.
The project is situated on Raha Island within Mina, an upscale residential area in Ras Al Khaimah, boasting a pristine, untouched bay environment. Each villa offers direct access to a private beach and unobstructed views of the Arabian Gulf, highlighting the privacy and expansive vistas of luxurious living. The design is inspired by Giorgio Armani’s own private residences in Milan and around the world, blending the brand’s signature minimalist lines with elegant proportions to embody his consistent philosophy of aesthetic living.
The internal amenities of this project are designed with utmost luxury in mind. Residents can indulge in an exclusive members-only private beach club, along with specially curated events, personal experiences, global privileges, and dedicated concierge services crafted by the Giorgio Armani team. This is not just a physical design project; it’s an extension of the brand’s philosophy, permeating every detail of life and redefining the meaning and quality of Home.
This development coincides with the 25th anniversary of Armani/Casa and the 50th anniversary of the Giorgio Armani brand, symbolizing the brand’s ongoing influence in the design realm. Giorgio Armani, Chairman and CEO of the Armani Group, expressed that applying the concept of haute couture to residential design allows for materials, craftsmanship, and aesthetics to seamlessly integrate into daily life, which has always been his creative pursuit. The Armani Beach Residences perfectly embody this philosophy, harmoniously blending with the natural environment.
The CEO of RAK Properties, Sameh Muhtadi, stated that this project not only introduces a new array of high-end residential options to Ras Al Khaimah but also demonstrates the area’s potential to become a hotspot for luxurious living. This region boasts a pristine ecosystem inhabited by wildlife such as turtles, dolphins, and flamingos, coupled with its backdrop of the Jebel Jais mountain range, creating an exceptional natural living environment. The project is also aligned with the Ras Al Khaimah government’s Vision 2030 development blueprint, which aims to positively impact the local economy, society, and environment.
The completion of the Armani Beach Residences will further cement Ras Al Khaimah’s status as the natural capital of the UAE and set a new standard for the local luxury real estate market. This strategic partnership between the brand and the property developer is not just the launch of a residential project; it’s a cultural exchange centered around quality of life. With Armani’s integrated vision of architecture, fashion, and lifestyle, future residents will experience the exclusive promises and aesthetic pursuits of a globally renowned brand firsthand.
