Over the past year, Silk Road Dream Enjoyment Number has successfully connected core cities along the Silk Road such as Xining and Dunhuang, traversing majestic deserts, Gobi landscapes, and salt lakes, offering travelers a unique experience of China with its innovative 270-degree panoramic carriages. This is not just a train; it’s a mobile travel destination, merging the design and experience of Han and Tang cultures, transforming the entire train into a moving museum. Furthermore, through the model of Railway+’s ecosystem, this train has also become a mobile cultural social hub.
In celebration of its one-year anniversary, Silk Road Dream Enjoyment Number will implement comprehensive upgrades across various aspects, including service details, itinerary experiences, and cultural depth. The interior will feature new welcome refreshments inspired by the unique flavors of Qinghai, along with cultural tour explanations and ethnic cultural experiences, aimed at providing a more immersive cultural journey. Additionally, the external itineraries will be optimized to enhance professional cultural guiding services, such as offering English explanations at the Mogao Caves. With a keen awareness of consumer demand for personalization and customization, multiple travel routes will be introduced, and plans for a childcare service are in the works to make family trips easier, significantly enhancing the overall experience of the Silk Road journey.
The successful operation of Silk Road Dream Enjoyment Number reflects Starry Voyage Trains’s remarkable achievements in the high-quality tourist train market and serves as a strong response to the national strategy for integrating culture and tourism development. Over the past year, the train has rapidly expanded from the Qinggan single line (between Xining and Dunhuang) to the southern Xinjiang long line, successfully launching the Shenzhen Carnival route that travels through more than ten locations nationwide. The product matrix has become increasingly complete, covering short, medium, and long lines, with a all-inclusive pricing model featuring 24-hour butler-style service. Coupled with a rich array of onboard entertainment activities and exquisite dining experiences, it has won the hearts of travelers and even received authoritative industry awards like The Best Train Travel Routes of 2024.
According to the latest news, Starry Voyage Trains currently operates Hulunbuir Number and Yunnan Shiping Rice Rail Train, and the launch of these trains has effectively stimulated the tourism consumption market along the route, delivering high-quality travelers to regions like Qinghai, Gansu, and Inner Mongolia. This initiative promotes the showcasing of local distinctive cultures and has become an important vehicle for the integrated development of Railway Travel.
Looking ahead, Silk Road Dream Enjoyment Number will continue to operate Qinggan Line and Southern Xinjiang Line in 2025. Meanwhile, Hulunbuir Number plans to deepen its development by launching Journey to the Pristine Northern Grasslands and Original Ecology Arctic Snow Adventure.
In the future, Starry Voyage Trains will use the dual-line products of Silk Road Dream Enjoyment Number and Hulunbuir Number as its development engine, focusing on three strategic directions: First, business diversification through iterative upgrades of product lines, designing differentiated routes to meet the demands of various seasons and different age groups; Second, enhancing the internationalization of travel experiences by integrating global resources, providing customized services, and facilitating the exchange of domestic and international tourists; Lastly, promoting sustainability in development by planning to introduce more high-quality and unique trains to support the upgrade of tourism infrastructure across multiple regions.
