Brioni has officially announced a collaboration with the Italian Serie A football club Como 1907, marking the first time the brand’s world-renowned Roman tailoring skills will venture into the football arena. Founded in 1945 and part of the Kering Group, Brioni is celebrated for its exquisite cuts and meticulous selections of materials. This partnership with Como 1907 not only symbolizes a brand transformation but also serves as a fashion statement blending tradition with a sporty spirit.
Both parties join forces in their shared pursuit of authenticity, excellence, and elegance, showcasing a resonance with cultural vitality and craftsmanship. This collaboration is not just a makeover; it embodies Como 1907’s increasingly international status and elevates the team’s style to a whole new level.
In the 2025-2026 season, Como 1907 will don exclusive styles custom-made by Brioni. The first look to debut is a deep navy Solaro double-breasted suit, featuring a two-tone sun-resistant fabric that not only showcases an exquisite tailored silhouette but also caters to the functional needs of the players. Underneath, they’ve opted for a classic navy blue Trama geometric patterned polo shirt that exudes modern athleticism while still embodying the brand’s consistent elegance.
In addition to player apparel, Brioni has announced a series of special initiatives for the upcoming entire season, aimed at realizing the brand’s long-term vision of bridging the gap between fashion and sports. These initiatives are expected to encompass visual imagery, design showcases, and various interactive formats with fans, allowing Brioni’s tailoring artistry to reach a broader audience.
As a representative of luxury menswear from Rome, Brioni has always been redefining contemporary elegance for men. This time, through its collaboration with Como 1907, the brand not only reinterprets the boundaries between sportswear and high-end tailoring but also highlights its ambition to break limits and embrace a spirit of innovation.
The Solaro fabric, showcased in the debut look, is not just a classic symbol of summer menswear, but it also has sun protection and temperature regulation features, making it perfect for wearing before and after events. Meanwhile, the geometric woven details of the Trama polo shirt continue Brioni’s high standards for both material and design language.
As for the product pricing and sales plan, no further details have been disclosed in the information provided. However, based on Brioni’s consistent high-end positioning, it can be speculated that the related styles will belong to the brand’s exclusive limited edition collection, and they are expected to become the next focal items that blend fashion with sports.
