The local men’s shirt brand DETERMINANT recently unveiled a revamp of its Lab Concept store in Admiralty, debuting with a brand-new look. The refreshed store not only features a complete overhaul in decor but also introduces a variety of interactive elements. From display windows to ceiling conveyor installations, every detail tells the story of shirt design that keeps up with modern times. With Immersive Customer Journey as the design core, the new space offers a panoramic view of the journey from cotton to finished garment. Paired with 3D guides and LED structural diagrams, it vividly showcases the nine key components of a white shirt, allowing customers to gain a deeper understanding of the design philosophy and technological expertise behind DETERMINANT.
The grand opening of the new store also unveils White Shirt Project, with a spotlight on the brand’s three signature collections: Essential, Functional, and Premium—each tailored for different aspects of daily life. The Essential collection emphasizes affordability, featuring the wrinkle-free pure cotton 301 shirt, available in 61 size combinations specifically designed for the physique of Hong Kong men. The Functional collection incorporates the brand’s patented technologies, such as VISDRY™ anti-sweat material and InstantCool cooling fabric, making it an ideal choice for combating Hong Kong’s hot and humid climate or post-workout needs. As for the Premium collection, it focuses on intricate design details and luxurious textures, highlighted by French cuffs and specially crafted jacquard fabrics, perfect for formal meetings or significant occasions.
Apart from shirts, the brand is bringing a fresh twist to the spring and summer season with a selection of pink-toned designs, adding a touch of vibrancy to dull office outfits. Featuring the multifunctionality of shirts and high-performance fabrics, it ensures your everyday wardrobe stays anything but monotonous. To celebrate the grand opening of the new store, customers can now pick 3 selected shirts for just $999. Additionally, during designated time slots, enjoy complimentary coffee from The Coffee Academics and cocktails from XOXO Beverages—a thoughtful surprise for the working crowd.
DETERMINANT has always been dedicated to developing cutting-edge technology and fabric innovations, from wrinkle-free designs to antibacterial features and enhanced breathability. Each shirt undergoes years of refinement and countless prototype tests. Established in Hong Kong in 2020, the brand quickly gained a solid reputation. The redesign of its Lab Concept store is not only a strategic move in its Hong Kong market but also marks the starting point for its global expansion. Later this year, the brand plans to enter Singapore, bringing Hong Kong’s shirt aesthetics to a broader international fashion stage.
DETERMINANT LAB Concept Store
Address: Shop B02, LAB Concept, 93 Queensway, Admiralty, Hong Kong
