In June of this year, when Jonathan Anderson was officially appointed as the new creative director of Dior, the focus was on his impressive task of designing 18 collections a year across three brands: Dior, JW Anderson, and Uniqlo—along with a recent collaboration with Moncler. The volume of work and efficiency is astonishing. However, recognizing the immense responsibility of leading Dior, Jonathan understood he needed to dedicate more energy to this high-fashion house. Consequently, he announced a transformation for his personal brand, JW Anderson, into lifestyle brand. Unless absolutely necessary, the brand will no longer host fashion shows; instead, it will release products in a more streamlined manner. The scope of the brand is broadening as well, involving collaborations with various designers and artists, with products extending into ceramics, furniture, crafts, and art pieces. JW Anderson is no longer just about functional designs; it’s now a statement of taste and identity.
People have long recognized Jonathan Anderson’s aesthetics and taste, which were established during his time at Loewe. In 2013, at just 29 years old, he took on the role of creative director at Loewe. Over the past 12 years, he has successfully transformed Loewe into a brand rich in cultural heritage, historical context, and traditional craftsmanship, all while aligning with contemporary aesthetics. He even launched the Loewe Foundation Craft Prize, held annually to honor artists who showcase innovative craftsmanship and artistic value.
It’s been nearly three months since JW Anderson transformed into lifestyle brand, and during this time, the brand has maintained a high output, continuously releasing new pieces in the form of Drops. These include ceramics, tea towels, glass cups, stools, honey, gardening tools, and 19th-century watering cans, among others. Of course, clothing items haven’t slowed down either. If you’re a fan of Jonathan Anderson and resonate with his aesthetic and taste, these creations are sure to pique your interest.
