Carhartt WIP seamlessly weaves together American workwear culture and street subcultures, with rugged design and practicality at the heart of its brand philosophy. The recently launched Spring/Summer 2025 collection has once again sparked discussions. Captured through the lens of photographer Bettina Pittaluga, this season’s design inspiration and natural textures are beautifully showcased, with the backdrop set in Marseille, France, conveying a captivating blend of urban aesthetics that marries the old with the new.
This season's collection draws inspiration from Carhartt WIP's rich brand history, merging innovative techniques with design elements. The classic Hickory stripe has evolved into the OG Single Knee Pant and Hendry Tote, crafted from undyed canvas as a nod to the history of railway workers' uniforms. Additionally, the iconic A heart shape patch is reimagined on softly dyed indigo fabric, continuing the brand's classic style while infusing it with a contemporary edge.
The 2025 Spring/Summer collection not only carries on the brand's workwear heritage but also explores contrasting possibilities in material use. Natural cotton and linen are featured in knitted polo shirts, lightweight long-sleeve shirts, and relaxed trousers, while artificial silk emerges as the star of functional camouflage outdoor pieces, highlighting the perfect fusion of comfort and functionality. The classic Duck Camo pattern makes a surprising comeback, appearing on items like the Slater Swim Trunks and Irwin Shoulder Bag, offering outdoor style enthusiasts and streetwear fans a wealth of choices.
This season's styling feature is shot by Parisian photographer Bettina Pittaluga, who captures the urban landscape of Marseille with a documentary style, showcasing the deep connection between design inspiration and the scene itself. With a background in sociology and journalism, Bettina excels at telling brand stories through her lens while keeping authenticity at the core. This collaboration beautifully merges the past and future of Carhartt WIP.
The Carhartt WIP Spring/Summer 2025 collection is now available at major specialty stores, selected retail outlets, and on the official website.
