Hublot has announced that short track speed skating world champion Lin Xiaojun has officially joined as a brand ambassador, further expanding its collaboration in the world of sports. This athlete, who stepped onto the ice at the age of six and has since achieved remarkable success, boasts unparalleled explosiveness and a steadfast spirit, consistently breaking new ground in international sports. He has also made history by completing a full set of gold medals at the World Championships, achieving a remarkable feat as Golden Boots. Hublot’s choice of Lin Xiaojun reflects the embodiment of ultimate discipline and the spirit of pushing boundaries, which aligns perfectly with the brand’s The Art of Fusion philosophy.
Hublot’s CEO, Julien Tornare, expressed immense pride in collaborating with Lin Xiaojun, noting that his personality aligns perfectly with the brand’s culture. Lin Xiaojun admitted that he has been following Hublot for years, deeply impressed by its innovative material applications and the design language of its iconic collections. Being invited to become a brand ambassador is a recognition of his sportsmanship and marks the beginning of an exciting new journey.
As the brand’s new ambassador, Lin Xiaozhun showcases his unique sense of style and commanding presence on the ice in the brand’s promotional film, adorning various Hublot timepieces. Among them, the all-black Big Bang 20th Anniversary Edition resonates with his calm and determined competition style through its robust design. The Square Bang Unico sapphire watch features a transparent design that symbolizes purity and speed on the ice, reflecting the precise judgments necessary in sports through the intricate mechanics at play. The standout moment is undoubtedly when Lin Xiaozhun wears the Spirit of Big Bang King Gold watch while holding the emblem of glory, Golden Boots, marking an extraordinary footnote in his remarkable athletic career.
With the addition of Lin Xiaojun, Hublot reaffirms its commitment to collaborating with top athletes, continuing the brand’s deep connection with the world of sports. From the football field to the ice rink, from golf to racing tracks, Hublot has consistently interpreted the fusion of speed and power through the passage of time. Lin Xiaojun’s involvement brings a fresh, vibrant speed to this journey on ice.
