HOKA has announced its theme for the 2025 season, collaborating with Taiwanese triathletes and the trendy café CAFEAO to convey the warm connection between runners and their supporters.
HOKA wants to pay tribute to all the silent supporters of runners—be it a breakfast in the early morning, a word of encouragement, or a training buddy. These seemingly ordinary gestures of companionship are the vital forces that enable runners to soar higher and go further.
To carry on this spirit, HOKA has invited Li Wei, who just secured the victory in the 2025 IRONMAN Taiwan Penghu Domestic Men's Championship, to team up for the first time with visually impaired triathlete Ah Xing to take on the 2025 IRONMAN 70.3 Kenting. Together, they will trust and collaborate during their training and competition, deeply embodying the significance of Together We Fly Higher. Meanwhile, HOKA has partnered with CAFEAO to create a limited-time Flying Base Together, encapsulating the essence of running in every moment of life. From spatial design to interactive experiences, runners are invited to express their gratitude to their supporters during breaks, as this companionship and encouragement serve as crucial motivation on their journey. This goes beyond the racecourse, representing a shared empathy and support in everyday life.
The event is running from now until a recent end date, with HOKA teaming up with CAFEAO to launch two limited-edition summer drinks Wave and Sunnywake, along with a special energy meal designed for runners AO ace Toast. Additionally, the Together We Fly Higher theme has transformed into spatial language, featuring ground and wall designs that weave through the HOKA track, symbolizing the start and finish lines for every runner. A HOKA story wall and a postcard interaction area have also been set up, encouraging visitors to write messages they want to share with supporter. HOKA will help send these postcards out, allowing warmth to circulate throughout the city.
During the event, customers can simply take photos at the CAFEAO store or complete designated running tasks to receive limited-time offers on collaborative drinks and meals. Additionally, there will be two running gatherings held on July 19 and July 27, inviting runners to embark on a vibrant journey together starting from CAFEAO.
