International K-Pop star JENNIE has recently been appointed as the honorary tourism ambassador for Seoul. She will launch a series of promotional videos themed around Absolutely in Seoul, including trailers, thematic visuals, and exclusive interviews, which will be unveiled to everyone soon.
With her remarkable influence in both the music and fashion worlds, JENNIE has long expressed her love for Seoul, considering it a City of Inspiration. She is actively involved in this promotional project, aiming to showcase the unique charm of Seoul to a global audience through the video.
This promotional video boasts exceptional quality, vividly showcasing the diversity of Seoul. The first short film DALTOKKI, translated as Moon Rabbit, adopts a narrative style to capture JENNIE as she visits major landmarks in Seoul, such as Gyeongbokgung Palace, Dongdaemun, and Seongsu-dong, conveying the perfect blend of tradition and modernity.
The second theme video Seoul City cleverly utilizes the title track from her debut solo album Ruby, brilliantly combining music and visuals to convey the deep resonance and connection between the artist and the city.
In addition to the main theme video, two short films and an exclusive interview with JENNIE will be released, where she shares her passion and thoughts about Seoul, allowing viewers to experience the charm of the city through her perspective.
Additionally, the organizers plan to host a series of online events, including a standout Digital Accessories random drop activity that invites fans worldwide to participate for a chance to snag an exclusive commemorative poster featuring JENNIE alongside iconic Seoul landmarks.
This promotional video will be showcased on major screens in key cities around the world, including the United States and Australia. It will also be simultaneously promoted through international media channels such as NBCUniversal, aimed at increasing Seoul’s brand exposure in North America, Europe, and Asia.
A representative from the Seoul Tourism Organization expressed their anticipation of leveraging JENNIE’s global influence to deepen international understanding and affection for Seoul. They aim to showcase the city’s unique charm, where tradition and innovation beautifully blend, while moving toward their goal of attracting 30 million international tourists.
