adidas proudly presents the Liverpool Football Club’s home and away kits for the 2025/26 season, launching pop-up stores at Pacific Place, Cityplaza, Langham Place, and Miramar Shopping Centre. This immersive experience, featuring interactive elements and visual displays, kicks off at Pacific Place on August 9. This marks adidas’s first Liverpool-themed experience across multiple locations in Hong Kong. Alongside personalized jersey printing on-site, there will be an outdoor photo spot at Star Ferry Pier and a themed bus touring various districts, inviting fans and trendsetters to join in on the fun.
In this latest collaboration project adidas x Liverpool, the first pop-up store will open from August 9 to September 14. The exhibit is inspired by Liverpool’s official brand video YOUR DREAM. OUR REALITY. and visually grounded in the style of the 2025/26 jersey, merging the vibrant colors of the club and its emblem to create an immersive experience that feels just like being inside the brand video. There will be on-site jersey printing services, so when you purchase a jersey, you can instantly have your favorite player’s name and number printed on it, along with an added gold Premier League champion badge. Plus, you can wear the jersey in the photo zone to capture memorable snapshots. In addition to Pacific Place, three more pop-up stores will be unveiled in succession, each featuring installations and photo areas, with different locations introducing new themed designs and interactive experiences, ensuring every visit is full of surprises.
In addition to the pop-up shops, adidas is taking it up a notch by hitting the streets and coastlines of Hong Kong with Liverpool elements. Starting from August 9, the exterior of the Tsim Sha Tsui Star Ferry Pier will be adorned with Liverpool-themed designs, showcasing the iconic Red Army logo and player silhouettes. Concurrently, double-decker buses featuring the players and slogans will be cruising through various districts of Hong Kong, bringing the spirit of the Red Army wherever they go.
adidas x Liverpool Pop-Up Store Opening Dates:
Pacific Place: August 9 to September 14, 2025
Citygate Outlets: August 9 to August 17, 2025
Langham Place: August 19 to August 31, 2025
Mira Place: September 2 to September 15, 2025
