Renowned Hong Kong eyewear brand A. SOCIETY has recently teamed up with global streetwear brand New Era to launch a new collection. This series focuses on the fusion of functionality, design aesthetics, and culture, aiming to cater to the everyday needs of urban dwellers.
The core product of the series is the Magnetic Visor Cap, which is built on the iconic New Era 9FIFTY design. It features a special magnetic brim that allows sunglasses to effortlessly attach to the cap. The eyewear collection includes models like the SCOTTY rectangle frames, CHARLIE aviators, and MOSS, available in a variety of colors such as brown, navy blue, and green. All these products are crafted with lightweight titanium frames and equipped with interchangeable lenses.
Additionally, the collection has introduced a stainless steel magnetic necklace and a versatile bandana, further enhancing the urban lifestyle's mobility. To boost the visibility of this series, A. SOCIETY has invited local creators KALAI, MATT FORCE, and the digital art duo LISA & LICCA to add musical and visual elements to the project.
The brand has specially created 20 limited edition VIP Box Sets (not available for retail) to pay tribute to local cultural opinion leaders. Fans can engage through the Style Challenge on Instagram for a chance to win this precious limited set. The entire collection will be officially launched soon and will be available simultaneously at A. SOCIETY's flagship store in K11 MUSEA.
