Mercedes-Benz Hong Kong is hosting a limited-time exhibition titled Leading the Charge “Where Mercedes Meets OFFGOD:TATE” at AIRCIDE in Kowloon from now until September 7. The spotlight is on the local debut of two all-electric models—the CLA 250+ and the CLA 350 4MATIC. While the brand reveals its futuristic design language for the first time, it also invites the local creative collective OFFGOD:TATE to collaborate on artistic projects, further blending technology with trend.
One of the highlights is the art installation DriveBone, which transforms the design vocabulary of the new CLA into flexible biological forms. For instance, the side mirror morphs into an ear, a ghost mask is placed on abdomen, and the steering wheel becomes the power core. This large-scale 3D installation not only merges automotive craftsmanship with trendy aesthetics but also becomes a hotspot for social media snapshots within the venue. During the exhibition, the brand also launched the Mercedes-Benz x OFFGOD:TATE limited-edition collaboration, tailored specifically for new CLA owners, extending the vehicle’s design concept into everyday fashion.
The entire exhibition area is designed with interactivity and a sense of lifestyle at its core, featuring a pet-friendly café and dedicated pet zones. There are also two hands-on workshops set up, focusing on DIY phone straps and pet name tags. To create a relaxed atmosphere, the organizers have invited several local bands to perform live music, and on Friday night, a DJ night themed around Cantopop will take place, expected to draw in a crowd of music enthusiasts.
Inside, there’s a limited-time Mercedes-Benz merchandise showcase featuring collections for men, women, and children. With over 100 styles available, visitors can enjoy a 20% discount during the car show, allowing them to shop for fashionable items that resonate with the car models, extending the brand’s style into their personal lives.
The exhibition will take place from September 5 to 7 at AIRSIDE Open Plaza and Shop G015, located at 2 Coordinated Road, Kai Tak, Kowloon. Opening hours are from 11:00 AM to 9:00 PM on Friday (with a Cantopop DJ starting at 8:00 PM), and from 11:00 AM to 8:00 PM on the weekend.
