Bang & Olufsen has recently launched its latest Soundbar product, the Beosound Premiere, which is now available for pre-order in the Hong Kong market. The design features a pure aluminum body with the audio components deliberately exposed, creating a sculptural aesthetic. The brand emphasizes that this is not just a simple audio device, but a harmonious fusion of acoustic technology and design concepts, presenting it as a piece of home art.
In terms of sound configuration, the Beosound Premiere is equipped with 10 specially designed acoustic units, including a centrally located, upward-firing tweeter crafted from aluminum, surrounded by 1,925 tiny perforations. This detail isn’t just for aesthetic appeal; it also signifies the brand’s rich heritage, established back in 1925. Additionally, the product incorporates a signal processing technology called Wide Stage Technology™, allowing sound to extend both horizontally and vertically, creating a more immersive surround sound experience.
The Beosound Premiere supports Dolby Atmos 7.1.4 decoding, allowing the sound to automatically adjust its output angle and intensity based on the space, providing an immersive listening experience without needing to connect additional speakers. In terms of design, the soundbar features 90 LED lights for operation cues, with the lighting dynamically changing according to user settings, enhancing the interactive feel.
The product has been awarded Cradle to Cradle Certified® Bronze certification, with a design that allows for future upgrades or repairs. Users who join the Beocare program can extend their warranty period to five years.
In addition to the standard version, the brand has launched a limited edition of 25 units of the Beosound Premiere Haute Edition, specially crafted at their factory in Denmark. Each unit features a surface intricately carved from aluminum over a span of 17 hours, creating a texture that resembles the diffusion of sound waves. The limited edition set includes a numbered engraved body, exclusive wooden packaging, and a special edition remote control, Beoremote One.
The Beosound Premiere is priced at HK$40,980, with the first batch available in a natural aluminum finish, expected to arrive in December. Following that, gold (February 2026) and carbon black (March 2026) versions will be released. Additionally, there are extra cover options available, including a gray fabric cover for HK$2,498 and oak or dark oak wooden covers for HK$9,698. The limited edition Haute Edition is priced at HK$108,880 and is currently available for pre-order at select specialty stores.
