In Las Vegas, renowned musician will.i.am has officially launched his latest three-wheeled electric vehicle TRINITY, designed to revolutionize urban transportation in an innovative way by merging the agility of a motorcycle with the safety of a car. This venture is not just a chapter in his music and technology narrative; it's a significant breakthrough in the world of transportation.
The acceleration performance of TRINITY is impressive, going from standstill to 60 mph in just two seconds. It aims to tackle the inefficiencies and safety risks currently plaguing urban traffic. will.i.am pointed out that the existing delivery methods put immense pressure on city transportation, and TRINITY will combine effective transport with safety, reducing the dangers for riders.
Unlike past collaborations, the release of TRINITY is a personal mission for him. will.i.am believes that this vehicle is not just a product, but should also carry the values of culture and community. He mentioned that in the future, he hopes to hand over the management of TRINITY to community leaders around the world through a franchising model, moving away from traditional collaboration methods.
He confidently stated that if TRINITY flourishes in a place like Virginia, it should definitely be led by Pharrell; in New York, it would certainly be Nas, and in London, it could possibly be Skepta.
will.i.am emphasizes that it should all be led by the community itself, especially in giving a voice to Black and Brown communities. This is why he chose crowdfunding over traditional venture capital. He shared that as early as 2006, he invested in Tesla, and now he hopes to replicate that same model with TRINITY, rallying the power of the community to drive change.
He designed TRINITY to meet the demands of densely populated urban areas, aiming to reduce the risks associated with two-wheeled vehicles while minimizing its size. will.i.am places great importance on the intelligence of this vehicle and believes that if it is created by the community, it will be more relatable and possess empathy.
With the support of partners like NVIDIA, Qualcomm, and West Coast Customs, will.i.am's plan isn't just about launching a new car; it's also about driving community education. He aims to establish bases in various communities where production and education go hand in hand, making technology a tangible part of everyday life.
During the promotion process, he led the creative direction and personally edited the advertisements, responding to inquiries under the name Haters will claim it's fake., emphasizing that TRINITY is their true embodiment.
TRINITY's Kickstarter crowdfunding campaign is set to launch this month, bringing him even more support.
