Nothing Charli XCX marks a new creative partnership this week, as Charli XCX becomes the tech company Nothing’s first global ambassador and a shareholder, the company said.
Nothing has built its image on transparent design and a spare, future focused aesthetic, while Charli XCX has become a figure in pop culture for bold music and a distinctive visual style. The collaboration is framed as a creative project that links the brand’s design ethos with Charli XCX’s artistic identity.
The Nothing Charli XCX campaign was shot in London by photographer Aidan Zamiri. The film and photos show Charli XCX wearing the Nothing Headphone (a) as she moves through everyday spaces, keeping a cool, casual, slightly rebellious tone that aligns with Nothing’s futuristic visual language.
The Nothing Headphone (a) is a focal product in the project, and the company highlighted its long battery performance. The headphones offer about 135 hours of playback, the company said, and they retain Nothing’s signature transparent detailing and streamlined shape for instant visual recognition.
Nothing Charli XCX campaign and creative aims
Charli XCX said she pays close attention to how her work is heard and seen, and that influenced her decision to work with Nothing. “Sound and design matter to me when I create,” she said, noting that Nothing’s focus on creators and personal expression was a key reason for joining the project.
Carl Pei, Nothing’s cofounder and chief executive, said technology products have trended toward quiet minimalism, but Charli XCX’s creative direction runs the other way. He said the collaboration should help Nothing bring more playfulness and personality into its products.
Company documents and a statement credited to Nothing said the collaboration is part of a broader push to make the brand more closely tied to music, fashion, and creator culture, so that hardware feels more like a part of daily style than a mere tool.
Nothing also disclosed recent financing milestones. The company said it closed a $200 million Series C round, giving it a $1.3 billion valuation, and that the funds will support product development and cultural initiatives tied to music and fashion.
Analysts and industry observers have noted a growing number of tech brands seeking to partner with musical artists to reach younger audiences. Nothing Charli XCX places the company squarely in that trend, combining product launches with cultural storytelling.
The campaign assets and the announcement were released on the company’s official channels, and the firm said more details about products and events related to the collaboration will follow later this year.
