Ralph Lauren Milan show opened with Purple Label and Polo Ralph Lauren Spring 2027 menswear on a stage in Milan, Italy, drawing a star-studded audience and a design focus on adventure and classic tailoring.
Ralph Lauren said the two labels, Purple Label and Polo Ralph Lauren, presented a unified narrative that blends outdoor function with heritage menswear. The collection is billed as Spring 2027 menswear, the brand said in a statement distributed to the press.
Guests at the Milan presentation included Lewis Hamilton, Tom Hiddleston, Colman Domingo, Maluma, JJ Lin, Kim Woo-bin, Chang Chen, Shota Matsuda, and Tadanobu Asano, Ralph Lauren confirmed. Photographers and industry buyers filled the venue as models moved through looks that ranged from tailored suits to sport-influenced outerwear.
The creative direction centered on the idea of an adventurous journey, the brand said, combining an explorer ethos, outdoor performance details, and classical menswear proportions. The design team drew from collegiate culture and the image of the gentleman athlete to reshape modern menswear through cut, fabric, and finishing.
Ralph Lauren Milan show highlights: Purple Label chapters
Purple Label was presented in three chapters, beginning with a palette of neutrals and indigo to set a calm, refined tone. Silk-blend suits featured layered textures, while band-collar shirts and workwear-inspired jackets introduced technical shaping and utility details.
Accessories included sunglasses and a jewelry range that referenced engraved motifs from vintage American western belt buckles. Those details were intended to echo a broader American West influence within the collection, the brand noted.
Motorsport and lakeside inspirations
Another theme traced back to the golden age of motor racing, with silhouettes informed by Italian lakeside vistas and the curved lines of mahogany speedboats. Art Deco references appeared in sport jackets, leather pieces, and knitwear, offering a period sensibility translated into contemporary shapes.
Lightweight, deconstructed ties refreshed formalwear, while suits and blazers were made in open-weave and coarse linens paired with pinstripes, herringbone, and understated patterns to create natural visual layers. Eveningwear introduced geometric motifs and loose-cut tailcoats, which used contrasting textures to create modern contours.
Limited collaboration with KUON
The presentation also unveiled a limited collaboration with KUON, which Ralph Lauren described as a meeting of Italian and Japanese craft. The joint pieces combine traditional fabrication, tailored techniques, and Sashiko Gals hand embroidery, and they were presented as collectible highlights of the season.
Ralph Lauren said the KUON pieces highlight artisanal handwork and cross-cultural techniques, positioning them as signature objects within the broader Purple Label story. Each embroidered piece was framed as a limited-edition collectible, the brand told reporters.
Polo Ralph Lauren turns to a new collegiate code
Polo Ralph Lauren focused on a refreshed American collegiate vernacular, remixing classic campus garments with outdoor performance elements. Bright color pops, bold patterns, and traditional Madras cloth were used to give the lineup a youthful visual energy.
Heritage pieces were reworked, including a vintage-inspired varsity jacket detailed with hand embroidery, patchwork, and asymmetrical elements to make each garment feel distinct. Across Purple Label and Polo, the collection aimed to weave craft, materiality, and cultural references into layered menswear that points to the brand’s ongoing evolution.
