Off White watches make their debut with the TIME collection, the brand said, marking its first formal entry into watchmaking as an extension of its streetwear and industrial design DNA.
Off White said the TIME range is not positioned as traditional high end watchmaking but as a continuation of the brand creative world, combining design, styling, and collectible appeal to produce fashion accessories with secondary market value.
Design lines and inspirations for Off White watches
The first phase of the TIME collection launches five distinct lines: PROTO, BEAT, HEAVY DUTY, STREET BLING, and AFTER HOURS, each built around a different creative concept, the company said.
PROTO emphasizes transparent cases and exposed structural elements, drawing on industrial prototype aesthetics. BEAT uses crisp lines and layered volumes to evoke urban rhythm. HEAVY DUTY favors bold geometric silhouettes and architectural cues.
Signature motifs and materials
Across the collection, Off White retains hallmark motifs such as transparent materials, industrial colorways, the use of quotation marks as a graphic device, and the Arrows emblem, which appear on dials, bezels, bracelets, and overall construction.
STREET BLING reinterprets the Arrows motif and signature diagonal stripe as wearable ornamentation, while AFTER HOURS introduces pavé style detailing and references to nightlife culture to create more statement oriented silhouettes.
Specs, movements, and pricing
Most TIME models use Japanese quartz movements, the brand said, with case sizes ranging from 39 to 42 millimeters, and a two year warranty on offer.
The lineup includes transparent resin and stainless steel models that the brand said are intended for daily wear and fashion styling. Price ranges from about $145 to $475, a positioning meant to make the first Off White watches more accessible to streetwear consumers.
Distribution and drop strategy
Off White developed the TIME series in collaboration with TMS Group, the company said, and plans to sell the watches through the brand official channels, selected global fashion retailers, watch boutiques, concept stores, sneaker shops, and designated online platforms.
The brand also announced a product strategy built around periodic releases that will include new colors, limited editions, and collaborative exclusives, continuing the streetwear drop model to preserve freshness and collectible value for Off White watches.
Off White characterized the series as a creative extension rather than a move into traditional haute horlogerie, and said it aims to blend the brand aesthetic with functional watch design for fans and collectors alike.
