The NBA’s Lunar New Year celebration event landed in Hong Kong, with legendary basketball star Shawn Marion making a special appearance at the start-up sports venue to interact with fans and celebrate the Year of the Snake. The event merged NBA culture with New Year traditions, featuring colorful slam dunks, a wishing tree, and the creation of festive calligraphy, creating a lively scene. Globally, promotional videos, matches, and limited-edition merchandise events were also held simultaneously, spreading the joy of the New Year and the passion for basketball around the world.