Reebok Board Flip returns to stores as a revived classic from the early 2000s, the brand said, reviving a silhouette that once bridged skate style and street fashion.
Reebok said the relaunch centers on the creative direction once led by Pharrell Williams and NIGO, aiming to reproduce the original look while recalling the era’s style. ICECREAM, the label associated with Pharrell, said the update keeps the shoe’s playful spirit intact.
Reebok Board Flip design and colorways
The relaunch arrives in two signature colorways. One is called Watermelon, featuring contrasting green and pink, and the other is Pink Lemonade, built around layered tones of pink and red.
Both colorways remain faithful to the shoe’s original, clean silhouette while adding subtle modern touches, Reebok said. ICECREAM said the choices are meant to evoke the look and mood of the early 2000s streetwear scene.
Performance and construction details
On the performance side, Reebok said the shoe uses an EVA midsole to deliver a stable and lightweight ride for daily wear. The midsole is paired with a durable rubber outsole for improved grip and long wear, the company added.
The Board Flip also features replaceable laces to let wearers customize the look, ICECREAM said. That detail follows the label’s long emphasis on personal expression and small styling choices.
Cultural legacy and availability
For many who lived through the period, the Board Flip is more than a shoe. Reebok noted the model documented the moment when skate elements began crossing into broader fashion conversation.
The relaunch gives collectors and new buyers a chance to revisit that chapter in sneaker culture. Reebok said the Board Flip will roll out through selected retailers and the brands’ official online platforms.
Prices and exact release dates will vary by market, Reebok said. Interested customers should check Reebok’s official store and ICECREAM’s channels for availability and launch details.