Emporio Armani has released an extensive campaign featuring male and female watch and accessory ambassadors for the Greater China and Asia-Pacific regions, starring Chinese male singer Zeng Shunxi and Chinese female actress Bai Lu.
This time, the Emporio Armani Fall/Winter 2025 campaign, shot by renowned Chinese fashion photographer Yu Cong, features actor Zeng Shunxi adorned with the brand’s latest watch and accessory collection against the lush backdrop of a vibrant garden, which creates a cinematic atmosphere. The Sea Explorer collection, with its stylish design and practical functionality, pairs beautifully with minimalist eyewear that complements various looks. Zeng Shunxi perfectly embodies the understated elegance of the Emporio Armani gentleman.
The women’s collection is interpreted by Bai Lu, who, under the clever direction of Wang Cong, showcases an urban elegance and charm. As a highly popular actress in China in recent years, Bai Lu has starred in high-quality dramas such as Changyue Jinming, Ning An Ru Meng, and Linjing Xian among others, continuously earning accolades within the industry. In this advertising campaign, Bai Lu wears the brand-new Sinfonia series watch, complementing it with chic accessories and glasses, while Wang Cong perfectly captures her enchanting moments in a lush garden.
