The American fashion brand Ralph Lauren has long been synonymous with “sport and style.” This season, the brand collaborated with British photographer David Sims to create a bold and captivating Spring/Summer 2026 advertising campaign. The campaign reflects confidence, freedom, and sophistication while honoring the brand’s enduring “sport and style” concept.
Drawing inspiration from Ralph Lauren’s rich heritage, the campaign seamlessly fuses the precision and spirit of sportsmanship with an elegant and refined lifestyle. From the traditions of polo to the thrills of racing and the liberating charm of nautical life, the campaign embodies the brand’s philosophy of timeless grace and poise.
The campaign is divided into three chapters: “World of Speed” captures the excitement of motorsports with a contemporary approach; “By the Sea” celebrates the sophisticated allure of maritime adventures; and “On the Green” delves into the serene elegance of polo, golf, and tennis.
According to Ralph Lauren, the meaning of “sport and style” extends beyond clothing or athletic pursuits. It represents a way of life defined by freedom, vitality, authenticity, and connection. The brand aims to inspire individuals to pursue a more beautiful and fulfilling life.
