Moncler Grenoble 2026 shifts the label's alpine identity to the Arizona desert, unveiling a spring and summer collection photographed at Tucson Mountain Park, a Saguaro-studded preserve near Tucson, Arizona. The campaign emphasizes lightweight technical pieces for warm weather outdoor use, Moncler said in a statement.
Moncler Grenoble 2026 campaign and cast
To embody the collection's new adventure-focused direction, Moncler invited three brand ambassadors: world-class skier Gus Kenworthy, outdoor athlete Richard Permin, and British model and climber Mia Regan. Moncler said the group traded heavy alpine outerwear for garments designed for hiking and warm climates, to demonstrate performance in a desert environment.
From alpine roots to desert terrain
Photographed among towering cacti and rocky trails, the Moncler Grenoble 2026 images aim to show that the label's technical expertise is not limited to cold weather. The spring and summer collection features lightweight, packable shells and breathable, moisture-wicking layers, the company said.
Designs in the collection include tailored shorts cut for mobility, ventilated midlayers, and hiking accessories engineered for trail use. Moncler said the pieces blend high fashion with practical function, making them suitable for a hot-weather hike or a city outfit that leans toward gorpcore style.
Availability and where it was shot
Moncler said the Moncler Grenoble 2026 spring and summer collection is now available at Moncler boutiques worldwide and on the brand’s official online store. The campaign was shot on location in Tucson Mountain Park to emphasize real-world performance, the company added.
Moncler positioned the campaign to show continuity between its alpine heritage and a broader outdoor lifestyle, signaling a deliberate move into season-spanning technical fashion. For consumers, the collection offers an easy entry point into high-function outerwear designed for higher temperatures and active use, Moncler said.
