LEPAS has chosen Indonesia in Southeast Asia for its first overseas debut, marking a bold step in the brand’s proactive strategy and unwavering confidence in global emerging markets. At the recent Jakarta International Auto Show, LEPAS designed a vibrant booth centered around its brand philosophy Add Color • Mastery, successfully transforming the exhibition space into a hub of fashion allure and lifestyle sophistication Exquisite Lifestyle Runway Show. The booth featured striking colors, elegant designs, and interactive experiences, defying the traditional industrial aesthetic of auto shows and offering visitors an immersive sensory feast.
The global Chief Design Officer of LEPAS also made a personal appearance at the exhibition, engaging in deep conversations with the audience and media to explore the limitless possibilities of elegant travel in the future.
Based on the localization development concept of In Somewhere, For Somewhere, LEPAS is dedicated to integrating into the Indonesian market, accelerating the improvement of its sales and service network to better meet the needs of local users.
At this auto show, LEPAS’s L8+L6+L4 star product lineup made its debut. Among them, the mainstream SUV L8 stands out as the ideal choice for urban elites seeking a high-quality lifestyle, thanks to its elegant exterior, smart tech interior, spacious and comfortable seating, and comprehensive safety features. The all-new models L6 and L4 also showcase exceptional product power that transcends their class, gradually attracting urban fashion elites and those in pursuit of refined individuality, creating an advanced experience that combines value and quality for users worldwide.
LEPAS’s overseas debut is just the beginning, with Indonesia set to become a crucial hub for advancing the The go-to brand for a refined lifestyle. vision. At this auto show, the vibrant display designed by LEPAS is not only a visual feast but also symbolizes LEPAS’s exploration and integration of diverse cultures and colorful living. LEPAS will focus on human-centered technology, using color as a connector, starting from China to showcase a refined urban lifestyle that the new generation aspires to around the globe.
Looking forward to experiencing the unique brand charm and product strength of LEPAS at the Jakarta International Auto Show!
