Disney is investing $1 billion in OpenAI and opening more than 200 iconic characters, including Iron Man, Luke Skywalker, and Pixar classics, for Sora. The deal signals a major shift in AI content licensing and copyright strategy.
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Disney will invest US$1 billion to license more than 200 core characters to OpenAI for the Sora video model, enabling legal fan short films that could be curated for Disney+. The agreement includes strict content filters, a ban on actor deepfakes, internal use of ChatGPT Enterprise, and a 2026 rollout timeline.
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