In celebration of its 25th anniversary in Hong Kong, Starbucks proudly launched the world’s first Starbucks x Monopoly collectible board game. This game not only combines the classic Monopoly gameplay but also infuses local Starbucks flair, designed to offer customers an unprecedented interactive experience. Enhanced by playful information promotion, the game’s design allows players to traverse multiple iconic Starbucks landmarks and various coffee-themed spots, such as Starbucks Caramel Coffee Street, with every detail packed with the stories and memories shared between Starbucks and the people of Hong Kong.
In the realm of game piece design, traditional Monopoly tokens have been reimagined with a clever twist, incorporating classic Starbucks elements. Think Starbucks bears, coffee beans, pour-over coffee filters, and the iconic Starbucks cups—these additions infuse the game with extra fun and interactivity. Moreover, the game features Opportunity Card and Public Welfare Card, which seamlessly blend in Starbucks' characteristics, offering intriguing coffee trivia while also shedding light on the brand’s community care initiatives and the touching stories behind them, showcasing the brand’s commitment to social responsibility and humanity.
This limited edition board game packaging design is highly collectible, featuring a theme centered around Mr. Monopoly and the Starbucks Bear, complemented by a symbolic 25th anniversary box.
The exclusive Starbucks x Monopoly collectible tabletop game will be available soon at all Starbucks locations in Hong Kong and Macau, as well as online, priced at HKD 587 and MOP 607 respectively. For Starbucks Reward members, the discounted prices are HKD 499 and MOP 519, plus you'll receive a voucher for a handcrafted drink when you purchase within a specific period. This is undoubtedly a fantastic opportunity for those who love coffee culture!
