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Home»Lifestyle»Design»Starbucks Japan Launches BBTEA by FRAGMENT with Hiroshi Fujiwara Collaboration at MIYASHITA PARK
Design

Starbucks Japan Launches BBTEA by FRAGMENT with Hiroshi Fujiwara Collaboration at MIYASHITA PARK

2025-08-06By Noah Kwok
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Recently, the renowned Japanese designer Hiroshi Fujiwara has once again teamed up with Starbucks Japan to launch a limited edition drink called BBTEA by FRAGMENT along with a matching reusable cup from the same series.

This unique beverage blends the essence of coffee and tea, with Fujiwara considering it a mixed style. The drink features a base of rich black tea, paired with lightly roasted espresso, then garnished with vanilla syrup and fresh cream, adding a delicate sweetness to the mix.

When consuming, customers can opt to use a reusable FRGMT MYST cup, featuring the iconic Thunderbolt pattern from FRAGMENT on the front, showcased alongside the goddess emblem of Starbucks.

Fujiwara expressed his love for this beverage in an official statement, highlighting that BBTEA by FRAGMENT combines the advantages of both coffee and tea, with a balanced flavor that is enticing and makes you crave one cup after another. He suggested that customers could try adding ice cream to enhance the refreshing effect of the drink.

Currently, BBTEA by FRAGMENT is exclusively available at the Starbucks Coffee in MIYASHITA PARK, and it's definitely worth a try.

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