CHIVAS officially becomes Arsenal’s partner for whisky, launching a series of iconic brand activities. Coinciding with Arsenal’s return to Hong Kong for Hong Kong Football Festival 2025, CHIVAS seized the opportunity to invite Arsenal legends Gilberto Silva and Bacary Sagna to meet fans up close. At the same time, they hosted ARSENAL AFTER PARTY at FAYY in Central, blending the brand’s spirit into the vibrant cultural crossroads of football and fashion.
The high-stakes showdown between Arsenal and Tottenham Hotspur took place on the evening of July 31 at Kai Tak Sports Park, where the atmosphere was electric and the venue packed to capacity. The after-party thrown by CHIVAS was a carefully curated affair that attracted a slew of city celebrities, including JER@MIRROR, DEE@ERROR, 保錡@ERROR, Gareth T. Tang Ling Shan, Hu Zi Tong, Huang Yi Hao, Lin Jia Xi (Locker), Zhou Zhi Wen, Xu Xian Huiyin, Master Zan, JB, Luo Zhen Wei THOR, Tang Jun Ci, soccer queen Maggie, Kylie C., and Tang Pei Ming, creating a star-studded scene that radiated a festive vibe.
During the party, CHIVAS organized several interactive activities, including game challenges that allowed Gilberto Silva to engage with celebrity representatives and fans on-site. The event featured a series of quiz rounds, interactive discussions, and opportunities for autograph signings, with the football legend even showcasing his skills, making the atmosphere reach a peak of excitement. Furthermore, the brand arranged for Jade Lau to guide Gilberto Silva in crafting signature CHIVAS cocktails, expressing the unique style of the legendary football star through their personal taste.
Gilberto Silva expressed excitement about his return to Hong Kong, emphasizing that the atmosphere of the match was unforgettable. He believes that the collaboration between brands and clubs further bridges the gap between fans and stars.
JER@MIRROR, DEE@ERROR, and Baoqi@ERROR, who were also present to witness the event, shared their post-match feelings, noting that entering the Kai Tak Sports Park and experiencing the passion of the fans was truly overwhelming. I’m still super excited after the match! If Arsenal comes around again next time, I’ll definitely be there to support them.
CHIVAS has always been committed to promoting its brand values through partnerships with top football clubs, and this time successfully infused its brand spirit into the football culture of Hong Kong. From the atmosphere inside the stadium to the nightlife outside, the brand not only deepens its international image in collaboration with Arsenal but also highlights CHIVAS as a symbol of lifestyle and taste, seamlessly blending across various domains to create a richer, culturally immersive brand experience.
This event is not just a celebration; it symbolizes CHIVAS’s journey across various realms—spirits, sports, and urban life—establishing a resonant cultural dialogue platform in the international city of Hong Kong. The collaboration between Arsenal and CHIVAS will continue to bring more surprises to fans around the globe.
