Recently, Complex announced that a limited-time experiential store will soon launch in Hong Kong, along with five other cities: Chongqing, Hangzhou, Changsha, Taipei, and Singapore. Hong Kong’s venue will be at Kai Tak AIRSIDE, creating a ruby-toned space inspired by JENNIE’s first solo album Ruby, featuring interactive installations and exclusive merchandise.
JENNIE’s debut solo album Ruby draws inspiration from Shakespeare’s concept of the seven stages of life, encouraging everyone to explore the colorful emotional spectrum from birth and love to peak moments and legends. This limited-time experience store brings this concept to life by constructing Ruby’s dream world. The entire space is dominated by ruby-red tones and features various areas, including an album art display, a mirrored wall inscribed with lyrics, and several photo spots. It invites the audience to delve into JENNIE’s thoughts, emotions, and experiences through music, storytelling, and live scenes.
The limited-time experience store is bringing you official merchandise launched by Ruby, along with exclusive products designed specifically for the pop-up shop. The Ruby vinyl record, making its debut on August 22, will be available for purchase in the experience store, alongside a vinyl keychain and poster. Inspired by the astronaut theme from the Like JENNIE music video, the plush toy is definitely a must-have for collectors. Moreover, the black version of the vinyl keychain is a Visa exclusive, and there’s also a Visa special package that includes the black vinyl keychain, the international edition exclusive vinyl record from Ruby, and a Ruby canvas bag.
Complex Presents Rubify by JENNIE Limited-Time Experience Store Hong Kong Station
Address: 2 Kai Tak Coordinating Road, AIRSIDE G015
Date: August 22, 2025 to August 28, 2025
