adidas Originals and 100 Thieves are teaming up once again, unveiling a collaborative collection that highlights the increasingly mature synergy between them. Since their initial launch in May 2024 featuring footwear and apparel inspired by both sports and esports, this collaboration has stepped it up a notch with Olympic gold medalist Noah Lyles stepping in as the brand ambassador to present a new series that seamlessly blends style with practicality.
This collection carries forward the design philosophy from the previous two seasons, featuring a range of footwear and apparel. The footwear lineup includes upgraded versions of the adidas Originals x 100 Thieves 100T Palos Hills sneakers, 100T Savage sneakers, and 100T Adilette slides. The Palos Hills sneakers utilize waterproof nylon material, enhancing their functionality; meanwhile, the Savage and Adilette styles introduce fresh colorways and co-branding logos, boosting brand recognition.
In terms of fashion, the focus is on practicality, introducing the 100T Zip Pant with spacious pockets and the minimalist 100T QLT Liner quilted jacket. Additionally, there are collaborative backpacks, five-panel baseball caps, and a set of three collaborative socks, adding diversity to the entire collection.
The collection will officially launch soon on the adidas official website, 100thieves.com, the adidas app, and select retailers, with prices ranging from $30 to $180. Noah Lyles' involvement not only boosts the attention around this collection but also further illustrates the close connection between esports and sports culture.
