The brand new collection reinterprets Levi’s iconic 501® jeans and the ‘90s Shrunken Trucker jacket through unique elements like rhinestones, ties, and embroidery. Notably, this collection showcases an innovative cut called 501® Curve, designed specifically to highlight the curves of a woman's figure.
The collection showcases three main design themes: Western Crystal, Laced Up, and Authentic, offering customers a personalized choice that blends glamour with classic style. Each piece boasts a custom BEYONC’É X LEVI’S leather label and features the brand's first-ever double arcuate pocket stitching technique.
The collaboration series is currently available for purchase on Beyoncé's official website and will soon officially launch at Levi’s global stores and official website. This promotional campaign is a joint effort by Parkwood Entertainment, the advertising agency TBWA\Chiat\Day LA, and Grammy-winning director Melina Matsoukas. Additionally, actor Timothy Olyphant makes a surprise cameo in the video.
Through the Levi's short film below, let’s dive deep into this exciting collaboration.
