Chalamet Urban Jürgensen, Timothée Chalamet has become a partner and creative advisor at Urban Jürgensen, the Swiss and Danish independent watchmaker, the actor and the brand announced. In a post on his social media account, Chalamet said the arrangement is more than an endorsement and reflects a deep, hands-on collaboration.
Urban Jürgensen said Chalamet took an ownership stake through a share purchase in the holding company controlled by the Rosenfield family. The company described the move as a strategic partnership that brings Chalamet into the brand's creative and operational conversations, Alex Rosenfield, chief executive of Urban Jürgensen, said in a statement.
Chalamet Urban Jürgensen: From collector to partner
Chalamet first drew attention from watch collectors after repeatedly wearing a platinum UJ 2 wristwatch to high-profile events. Photographs from the New York Film Festival and the Golden Globe Awards, and coverage in fashion outlets, documented those appearances, the brand and press reports said.
The social media post from Chalamet, and a written release from Urban Jürgensen, said the actor will advise on product direction and public-facing initiatives while the brand retains its artisanal watchmaking operations in Switzerland. A brand spokesperson confirmed Chalamet will take part in upcoming design discussions.
How the collaboration came together
According to both Chalamet and Urban Jürgensen, the collaboration grew from the actor's longstanding interest in watchmaking and a conversation sparked by a film director who compared watchmaking to cinematic craft. Alex Rosenfield said the brand was impressed by Chalamet's curiosity and his respect for independent horology.
Industry observers say the appointment is notable because it moves Chalamet from collector to an active role inside a heritage watchmaker. Urban Jürgensen described the partnership as a bridge between traditional handcraft and contemporary design perspectives, the company's statement said.
What this means for the brand
Chalamet Urban Jürgensen is likely to raise the brand's profile with a broader public while keeping its artisanal focus, according to Urban Jürgensen and fashion analysts contacted by this publication. The company said multiple collaborative projects are in early stages, without giving a timetable.
For Chalamet, the role is a continuation of his red carpet choices, which have often favored high-end timepieces that reflect his personal taste. Chalamet told followers on social media that he hopes to help the brand speak to a new generation, while respecting the workshop practices that define its craftsmanship.
Urban Jürgensen said it will continue to produce its watches in the traditional manner in Switzerland, and that any new designs involving Chalamet will be presented under the brand's existing production and quality standards. Alex Rosenfield emphasized that the company will maintain its artisanal roots while exploring contemporary ideas with its new partner.
