The Loewe Spain partnership will outfit Spain’s men’s and women’s national football teams, the brand said, with a four-year program beginning in 2026 that includes formal uniforms, casual wear, shoes and leather goods for major tournaments, including the 2026 North American competition and the jointly hosted 2030 World Cup.
Loewe Spain partnership: four-year collaboration
LOEWE said in a statement that the deal runs for four years and covers both the men’s and women’s national teams. The agreement begins in 2026, the brand added, and will supply looks for official events, travel, and pre-match presentations.
LOEWE, founded in 1846 in Madrid, marks its 180th anniversary in 2026, and the company described the collaboration as a milestone in the brand’s history. LOEWE’s leather craft and tailoring will be central to the collection, the statement said.
Design direction and tailoring
LOEWE said designers Jack McCollough and Lazaro Hernandez, credited as the creative directors leading the project, brought the brand’s long-standing craft into the sports arena. Under the Loewe Spain partnership, the designers emphasized a balance of wearability and detail so players can move between formal occasions and long-distance travel comfortably.
The suits are produced in LOEWE workshops, the brand said, with subdued details such as an Anagram label sewn inside the cuff that reveals itself with movement. Polos, jackets and trousers use clean silhouettes and relaxed cuts to preserve a formal look while improving comfort on the road.
Portrait series and campaign
As part of the Loewe Spain partnership, the brand commissioned photographer Bruno Staub to shoot a portrait series at the Las Rozas national team training base near Madrid, LOEWE said. Several Spain internationals, including Pedri, Unai Simón, Rodri, Pau Cubarsí and Nico Williams, modeled the new pieces for the campaign.
The images, the brand said, present the players in natural light and informal settings to show a more everyday side of athletes when they are away from the pitch. LOEWE noted that figures such as Rodri and Aitana Bonmatí have emerged as representatives of a new generation in Spanish football, and the collection is meant to extend the brand’s creative and cultural ties into sport.
Brand craft on the international stage
LOEWE said the collection’s shoes and leather goods continue the house’s craftsmanship, favoring clean lines over showy embellishment to reflect the confidence and energy of Spanish football culture. The brand described the uniforms as a symbol of identity for the team, the cities and the country.
With the collaboration now underway, LOEWE said it will bring Spanish workshop craft to a larger international audience, from the players’ daily travel outfits to their high-profile appearances before major matches. The Loewe Spain partnership will, the brand said, help define the national teams’ public image over the coming seasons.