Following the successful collaboration with Needles, Madhappy is now launching a brand-new partnership. This time, the collaborator is the Japanese fashion brand HYSTERIC GLAMOUR. Together, they have unveiled a surf-inspired collection infused with the vibrant essence of California summer.
This first-time collaboration pays tribute to the beach city of Malibu, embodying the so-called California Mindset. Madhappy mentioned in its Instagram post: We are honored to collaborate with this iconic Japanese brand founded by Nobuhiko Kitamura, creating a collection inspired by Southern California style and culture, infused with a sun-soaked vibe. We found resonance in the duality of our worlds, such as the highs and lows, as we explore and pay tribute to this 'California mindset.'
Under this concept, the collaboration series introduces athleisure pieces, including hoodies, zip-up jackets, joggers, and athletic shorts. The color palette features pink, white, light purple, and blue. The collection is set to officially launch soon and will be available for purchase on the official online stores and physical locations of Madhappy and HYSTERIC GLAMOUR.
