Prada Mode New York opened at Hotel Chelsea this year with Satellites II, an immersive project by Danish director Nicolas Winding Refn and game designer Hideo Kojima, Prada said.
Prada Mode New York is the 14th edition of Prada’s traveling cultural program, and Prada said the project extends the collaborators’ earlier Satellites concept by exploring love, creativity, language and human connection across multiple media.
Prada Mode New York transforms Hotel Chelsea
The Hotel Chelsea served as the program’s central hub, with public areas, guest rooms and private spaces reconfigured into narrative vignettes and art installations, Prada said. Some guest rooms were turned into working sets and installations, allowing visitors to move between scenes that blur reality and imagination.
Program highlights and live events
Organizers scheduled a slate of guest conversations, performances and cultural exchanges across the first two days. Prada said the lineup included a public conversation with Nicolas Winding Refn and Hideo Kojima, and appearances by actor and musician Sophie Thatcher and filmmaker and actor Abel Ferrara.
Musical guests included The Velveteers, Lydia Lunch and Precious Renee Tucker, supported by DJ sets and a traditional Japanese kendo demonstration, creating layering of sound and ritual throughout the space, Prada said.
Writers, artists and citywide installations
The second day featured readings and conversations with Amanda Gorman and Grandmaster Flash, and a return performance by Sophie Thatcher. Miho Hatori, a cofounder of Cibo Matto, also performed, Prada said, allowing literature, film and music to intersect within the program.
Beyond the Hotel Chelsea, Prada Mode New York expanded to multiple city venues, including a screening at Angelika Film Center, a special Prada Broadway installation and a limited food program at Katz’s Deli, Prada said. Visitors could also find brand vending machines stocked with patches, stickers and limited souvenirs at several sites.
Prada Mode’s global run and the Satellites II theme
Prada Mode began in 2018 and has appeared in cities including Miami, Hong Kong, London, Paris, Shanghai, Tokyo, Seoul and Osaka, Prada said. The program partners with artists, architects, filmmakers and cultural creators to produce site-specific activations that combine local culture with contemporary art.
For its New York edition, Prada Mode New York uses the Satellites II framework to combine film narrative, interactive installations and live performance, inviting audiences to enter the creative universe built by Nicolas Winding Refn and Hideo Kojima and to consider new forms of exchange across language and culture, Prada said.
Prada provided program notes and a schedule on its website, and said additional public events and ticketed performances were available while the New York program ran.
