Takuya Kimura OWNDAYS spot places the actor at a mysterious black-and-white banquet, wearing the brand’s new BACK in BLACK frames and the OB2033G-6A model.
The short film style advertisement opens with Kimura in a dark suit and black-rim glasses, surrounded by performers in all-white costumes described as “sheep people” by the production notes. OWNDAYS said the BACK in BLACK series uses high-contrast visuals to emphasize personal style and to highlight Kimura’s mature presence on camera.
OWNDAYS said the most striking element is how cinematic effects were achieved on a physical set rather than by computer. Director Hideki Kuroda insisted on building the entire banquet hall by hand, and the candles on the tables were actually lit to capture authentic light and shadow.
Takuya Kimura OWNDAYS campaign, on-set craft and makeup
The production team created the sheep people through detailed prosthetic makeup and practical effects, OWNDAYS said. The makeup included realistic nose movement synchronized to chewing, a detail the brand said surprised Kimura during filming.
The new BACK in BLACK line explores five black textures inspired by natural materials: Piano Black, Stone Black, Demi Black, Horn Black, and Wood Black. OWNDAYS said the different finishes and sheens are intended to show that a classic black frame can have multiple faces.
Design of the OB2033G-6A
The model Kimura wears, OB2033G-6A, blends the rounded lines of a Boston frame with the cleaner angles of a Wellington frame, a combination OWNDAYS said suits many Asian face shapes. The temples use a spatula-shaped curve and two symmetrical pentagonal decorative rivets, creating a near hourglass silhouette at the hinge.
Kimura said he initially expected the frame to feel heavy, but found it lightweight and comfortable, and that it stayed in place during long takes. OWNDAYS said the OB2033G-6A is aimed at wearers who favor classic black frames but want additional design detail for both suits and everyday casual outfits.
Price in Hong Kong: the OB2033G-6A is priced at approximately $150.45 (originally HK$1,180) in Hong Kong, OWNDAYS said.
OWNDAYS released the BACK in BLACK campaign film and product images via its official channels, with the company noting that the series will roll out in selected markets. The brand said more color and finish options will appear across its retail locations and online store in the coming weeks.