adidas CLOT Superstar arrives July 25 as a collaboration between adidas Originals and CLOT, led creatively by Edison Chen and starring NBA forward Anthony Edwards in the launch campaign, the brands said.
The adidas CLOT Superstar reinterprets the classic Superstar silhouette in white, brown and bright orange, pairing traditional cues with modern detailing, the companies said.
The shoe uses an embossed leather upper with perforated panels along the sides, a heel overlay, a serrated eyelet panel, the signature three stripes, and a gold lace jewel. The design keeps hallmark elements of the Superstar while adding contemporary texture and color.
The new release builds on motifs first explored in the CLOT Mundial project, and the advertising campaign uses an illustration style by artist Annie Choi to frame themes of personal style, cultural exchange and heritage, adidas Originals and CLOT said.
adidas CLOT Superstar design details
The adidas CLOT Superstar emphasizes material contrast and graphic color blocking. Designers used embossed leather to create texture, while perforations and layered overlays change how the shoe reads from different angles, the brands said.
Small details such as the serrated eyelet panel and the gold lace jewel reference archival Superstar hardware, while the orange accent injects a contemporary pop into the otherwise classic palette.
Campaign and collaborators
Anthony Edwards stars in the campaign, interpreting the collaboration through performance and street style, adidas Originals and CLOT said. Artist Annie Choi provided the campaign illustrations to connect the sneaker to broader cultural and creative themes.
Edison Chen, CLOT founder and creative director, is credited as a project lead for the release. The campaign continues a multiyear partnership between CLOT and adidas Originals that has focused on streetwear heritage and cross cultural design.
Release date, retail channels and price
The adidas CLOT Superstar will be available starting July 25 through selected JUICE retail channels, the JUICE ONLINE WeChat mini program, and JUICESTORE.COM, the companies said. JUICE is a Hong Kong streetwear retailer with a regional footprint.
The suggested retail price is approximately $178 (originally HK$1,399), adidas Originals and CLOT said. Customers should check JUICE and JUICESTORE.COM for regional sizing and availability details.
For more information about the collaboration and the campaign imagery, adidas Originals and CLOT directed media inquiries to their official channels.
