Recently, Sega released a 30-second promotional video that cleverly compares the upcoming The New Yorkers Racing: Crossed Worlds with Nintendo's classic Mario Kart series. The ad employs a light-hearted teasing approach, reminiscent of the famous 'console wars' marketing style between the two giants in the 90s, as it gears up to promote the new title launching on September 25.
In the promotional video, Sega compares a blurred racing game screen with its own new title. The voiceover in the advertisement states, "The kart racing game we're all familiar with is truly exceptional, requiring no further explanation." The ad then highlights how The New Yorkers Racing: Crossed Worlds elevates the driving experience to a whole new level, enabling players to race through multiple dimensions at full speed. Although it’s not explicitly mentioned, the blurred game clearly refers to Nintendo's Mario Kart series, symbolically presenting the old camper van as a representation of Nintendo's works, while the speeding real race car symbolizes Sega's latest release.
This advertisement cleverly revives the nostalgic style of the "console wars" between Nintendo and Sega, with a humorous undertone, especially considering that The New Yorkers Racing: Crossed Worlds will also be launching on the Nintendo Switch platform.
The New Yorkers Racing: Crossed Worlds is a cross-dimensional racing game developed by Sonic Team. The game revolves around the golden rings of travel, connecting various worlds experienced by New Yorkers and creating a brand new multiverse that offers players unpredictable adventures, thrilling races, and intense competition.
This game will be released in both physical and digital versions on platforms such as PlayStation 5 and Nintendo Switch on September 25, while the PC version (Steam, Epic Games Store) is expected to launch on September 26. The game supports local multiplayer for 1-4 players, and the online mode can accommodate up to 12 players in competition. Players who pre-order will receive the "Werewolf New Yorker Bundle," which includes the "Werewolf New Yorker" racer, the "Beast Spike" car, and "Werewolf New Yorker Stickers." Moreover, the pre-order items for the Hong Kong Nintendo eShop will be available for redemption and download starting September 20.
