Prada Linea Rossa has teamed up with Red Bull and legendary skateboarder Sandro Dias to launch an exhilarating skateboarding challenge that has shattered world records. This epic event took place at the Centro Administrativo Fernando Ferrari (CAFF) in southern Brazil, a building known for its iconic architectural lines that resemble a skateboarding halfpipe. For this challenge, it has been transformed into the largest skate ramp in the world.
Sandro Dias launched himself from the top of a 70-meter tall building, hurtling down the curved structure at a speed that shattered records, hitting over 103 kilometers per hour. This groundbreaking achievement not only showcases the limitless potential of his technical skills but also pushes the boundaries of skateboarding into new realms.
Sandro Dias shared that this challenge was originally a personal dream, but it was only made possible with the strong support of Prada Linea Rossa and Red Bull. He confessed: This is not just a record-breaking challenge; it’s a manifestation of spirit. I’m incredibly proud to collaborate with these two major brands and witness how this dream resonates with so many people..
This collaboration goes beyond just a partnership between the brand and athletes; it showcases Prada Linea Rossa’s forward-thinking approach to high-performance apparel design. The brand adheres to ergonomic design principles, emphasizing flexibility and mobility, providing Dias with a complete range of clothing and accessories tailored for extreme sports. The garments feature various high-tech textile materials, which are lightweight, breathable, and highly elastic. Coupled with thermal sealing technology, these innovations minimize seam friction, allowing athletes to maintain fluid movements and bodily stability even during high-speed descents.
The technical performance of clothing has become one of the crucial factors in safely meeting this challenge. Prada Linea Rossa places special emphasis on the fabric’s resistance to pressure and durability, while also ensuring excellent breathability to reduce the risk of temperature buildup during high-intensity activities. The brand has also taken into account the additional challenges posed by extreme weather and high-speed friction in the design process, aiming to provide comprehensive support for skateboarders.
This project also symbolizes the ongoing collaboration between Prada Linea Rossa and Red Bull, both of which are committed to supporting athletes who dare to push boundaries and challenge themselves. The brand connects with the sports community in various ways, showcasing not only the potential for merging fashion with functionality but also participating in the promotion of sports culture and innovation.
In an era where extreme sports are gaining more attention than ever, this record-breaking project elevates skateboarding to new heights, not just in a physical sense, but also as a breakthrough in both concepts and techniques. Sandro Dias’s success is not merely the birth of a world record; it’s a powerful testament to the design philosophy of Prada Linea Rossa in a real-world environment.
