BEAMS Lacoste T shirt debuts as a limited edition Badge T shirt to mark BEAMS' 50th anniversary, combining Lacoste's clean sportswear aesthetic with BEAMS' understated Japanese styling.
The collaboration, announced by BEAMS, centers on a single T shirt that reinterprets both brands' classic motifs through subtle details rather than loud logos. The shirt uses a minimalist white base, a tailored cut typical of Lacoste, and embroidered accents that raise the piece above a basic tee.
BEAMS Lacoste T shirt design and details
The most notable touch is a redesigned crocodile badge, applied at the left chest and again at the back of the neck, where the emblem subtly incorporates the BEAMS name into the motif. The placement ties the front and back visually while preserving Lacoste's signature athletic look.
BEAMS said the chest embroidery uses a layered stitching technique to add depth, giving the T shirt a refined feel despite its simple silhouette. Rather than a large printed logo, the collaboration favors a low key, collectible approach aimed at shoppers who favor detail over branding.
Availability, price and anniversary context
The BEAMS Lacoste T shirt is available now through the BEAMS online store, the retailer said, and is offered as a limited edition while supplies last. The partnership also serves as a commemorative piece for BEAMS' milestone year.
Price is approximately $81 (originally ¥12,100 JPY / reference rate 1 JPY = 0.0067 USD). BEAMS listed the item as limited edition, with no immediate plans for restock once it sells out.
Although the capsule includes only one T shirt, BEAMS designers said the badge, embroidery, and logo reworking give the basic piece collectible value that reflects the brand's five decade history. For fans of subtle collaborations, the BEAMS Lacoste T shirt offers a restrained way to mark the anniversary.
For purchase details and sizing, visit the BEAMS online store, where the release is listed under the brand's 50th anniversary collection.
