Fuji Rock merchandise is now available for preorder from VERDY and Wasted Youth, organizers said, giving fans a new line of stage-ready streetwear ahead of the summer festival.
Fuji Rock merchandise: VERDY collaboration details
The collaboration pairs Fuji Rock Festival, Japan's largest outdoor music festival, with VERDY, the Tokyo-based streetwear designer behind Girls Don’t Cry and the Wasted Youth label, according to a statement from festival organizers.
The capsule centers on the Wasted Youth sub line and leans into skate culture and punk visual themes, with bright, confrontational graphics on T shirts and other items designed for festival stages and everyday wear.
VICK character and family sizing in the Fuji Rock merchandise
VERDY's VICK character, a rabbit meets panda motif that has become a brand hallmark, appears across the collection, the festival announcement said.
The line is offered in adult and children sizes so families can coordinate looks at the festival, with both adult and kids sizing confirmed by the festival shop.
Preorder information for Fuji Rock merchandise
Fuji Rock Festival's official online shop has opened preorder sales for the VERDY and Wasted Youth capsule, the organizers said.
Preorders close at 11:59 p.m. Japan Standard Time on May 24, 2026, the shop page lists. Fans should order through the festival's official online store to secure items in time for the event.
The festival statement did not list U.S. retail availability. Organizers recommend checking the Fuji Rock Festival online shop for shipping details and any region restrictions ahead of the event.
For fans planning outfits, the new Fuji Rock merchandise blends VERDY's established streetwear iconography with the festival's live music atmosphere, offering bold graphics intended to stand out in crowds and onstage.