To celebrate its 15th anniversary, Kith has unveiled an upgraded Loyalty Program, collaborating with ASICS to launch an exclusive member version of the GEL-KAYANO 12.1 sneakers. This sneaker will be released soon, featuring three unique colorways: Paragon, Quartz, and Voyage, symbolizing the new membership tiers.
Kith has always had a unique perspective on collaborative designs, and their latest GEL-KAYANO 12.1 showcases this vision. Made from lightweight mesh and synthetic materials, it aims to achieve the perfect balance between breathability and support. The color coordination on the side and tongue of the shoe, paired with matching laces, further enhances the singular charm of this monochromatic style.
The brand identity is subtly embodied in the collaboration, featuring a co-branded logo on the tongue and heel tabs, highlighting the exclusivity of this partnership. The design details further elevate the overall aesthetic, with laces adorned with Kith branding and insoles embedded with the Kith letter pattern, marked with the words Just Us and Loyalty, perfectly resonating with the brand's core philosophy.
This release is not only a celebration of Kith's 15th anniversary, but it also marks the launch of this year's first Loyalty Exclusive collection. In collaboration with New Era, it features a comprehensive lineup that includes apparel, sneakers, and headwear.
