Lewis Hamilton officially joins Scuderia Ferrari, embarking on a new chapter in his career. During his first visit to Ferrari headquarters, he toured the Fiorano circuit and Enzo Ferrari’s office, experiencing the rich tradition. Hamilton drove the classic Ferrari F40, capturing precious moments. He also expressed that driving a Ferrari had been a long-held dream come true, raising anticipation for his spectacular performances with the new team.
Porsche maintained a strong performance in 2024, successfully delivering 310,718 vehicles. Although this represents a decrease of about 3% from the previous year, the brand has made significant progress in electrification, with the proportion of electric models increasing from 22% to 27%. The launch of the all-electric Macan has opened up new growth opportunities for the brand.
Lamborghini’s brand new masterpiece, the Temerario, was recently unveiled in Taipei, becoming the focus of attention for car enthusiasts worldwide. As Lamborghini’s latest foray into the hybrid market, it features a 920 horsepower engine, redefining performance and driving pleasure once again.
In 2024, Lamborghini delivered 10,687 vehicles, marking a 6% increase compared to 2023 and setting a new record for the brand. This highlights strong consumer attraction and brand loyalty. Whether it’s the Revuelto, Huracán, or Urus SE, all demonstrate Lamborghini’s ongoing spirit of innovation.
The Zeekr X, an all-electric vehicle designed for the compact luxury SUV market, performed excellently in the 2024 Euro NCAP (European New Car Assessment Programme) tests, winning the top category awards for ‘Small SUV’ and ‘Electric Vehicle’, demonstrating its strong safety features and leadership in innovative design.
BWT Alpine Formula One Team announces that Japanese racing driver Ryō Hirakawa will join as the test and reserve driver for the 2025 F1 season. He will participate in the free practice sessions at the Japanese Grand Prix and assist in car development and technical optimization, looking forward to bringing new energy to the team.
Attention car enthusiasts! The 2025 Fairlady Z and Fairlady Z NISMO are now open for pre-order. These two Nissan sports cars, with their unique color options and limited production, have sparked heated discussions and are undoubtedly some of the most anticipated models of the season.
The all-new BMW X3 sports multifunctional SUV has been upgraded once again, showcasing enhanced sportiness and versatility, suitable for both everyday and recreational use. It features a 48V mild-hybrid technology, delivering 190 horsepower and 310 Nm of torque, achieving 0-100 km/h in just 8.5 seconds, for an exceptional acceleration performance.
The all-new GR Yaris M Concept with a 2.0L turbocharged engine and mid-engine design redefines racing performance. Tuned with professional driving feedback, Toyota demonstrates its commitment to driver supremacy, allowing every driver to enjoy the thrill of extreme driving.
The brand-new Tesla Model Y has officially launched in the Hong Kong market, with a limited edition going on sale today! This all-electric SUV features a Cybercab design and a 17-inch touchscreen, boasting top-tier range performance and standing out in the electric vehicle market.
At the globally anticipated CES 2025 event, Sony in partnership with Honda’s Sony Honda Mobility, unveiled their brand new all-electric vehicle, AFEELA 1, for the first time. This electric vehicle is available in a base model priced at $89,900 and a premium model at $102,900, equipped with the advanced AFEELA Intelligence Drive system to ensure a safe driving experience.
Bentley recently launched the new Continental GTC in Hong Kong with great fanfare. This model is equipped with a 4.0-liter V8 twin-turbocharged hybrid engine, delivering 782 horsepower and achieving acceleration from zero to 100 km/h in just 3.4 seconds, making it the new favorite in the ultra-luxury car market.
Mercedes-AMG has recently launched the GT 63 PRO 4MATIC+, limited to 200 units, featuring a race-inspired design, clad in obsidian black metallic and distinctive green. Equipped with a 4.0-liter V8 twin-turbo engine producing 612 horsepower, its captivating high performance is perfectly presented.
The all-new Porsche 911 Carrera S has officially debuted, equipped with an upgraded 3-liter twin-turbo six-cylinder engine, producing 473 horsepower and 390 lb-ft of torque, along with an eight-speed PDK transmission. The combination of control and performance enhances the driving experience.
At the Brussels Motor Show, FIAT and Abarth proudly launched their latest creations. The new Fiat Grande Panda Hybrid features a 1.2-liter engine with a maximum output of 100 horsepower. Meanwhile, the Abarth 600e Scorpionissima boasts 280 horsepower and can accelerate from 0 to 100 km/h in just 5.85 seconds, generating much anticipation!
Honda just launched a new series of electric vehicles at the CES 2025 expo, including the flagship 0 Saloon and the versatile 0 SUV. Both models integrate the advanced ASIMO OS system, offering a personalized experience, and are equipped with Level 3 autonomous driving technology.
The BMW Panoramic iDrive control system, set to be launched at the CES show in Las Vegas, integrates the latest Operating System X to offer a brand new driving experience for the Neue Klasse series. Four core technologies have redefined focus and safety on the road.
TAG Heuer recently announced its official return to F1 as the official timing brand, replacing Rolex. This brand has been inseparable from F1 since 1969, achieving 239 victories and 613 podium appearances, demonstrating outstanding performance.
Maserati recently showcased the new MC20 Cielo and Grecale SUV at the 2025 CES, equipped with cutting-edge AI driving systems and sound technology, in collaboration with top partners to pursue the ultimate in Italian craftsmanship. This is not just a fusion of speed and music, but a whole new driving experience.
With the opening of CES 2025 in Las Vegas, Mercedes-Benz, along with Sony Pictures Entertainment, IMAX, and DTS, have launched a new in-car entertainment system, RIDEVU, allowing drivers and passengers to enjoy a cinematic audiovisual feast in the car. Users will soon be able to relive IMAX format films in the car, combined with multilingual dubbing and up to six screen options.