USM Modular Furniture is renowned for its stylish polished chrome frames and Candy Colors panels, showcasing the essence of industrial design. In recent years, as people's appreciation for aesthetic office spaces and mid-century design has grown, the brand has gained greater recognition among the younger generation.
To showcase its focus on the high-end residential market, this store features a cleverly divided two-story space segmented into multiple areas that mimic real living environments. The storage cabinet at the entrance creates a welcoming atmosphere for visitors. This spatial concept was designed by ForEveryday.Life, utilizing the 350×350 mm Haller grid to delineate the different zones.
The store showcases a variety of new integrations, including the USM Haller World of Plants display area, and a home theater designed in collaboration with Leica, which is specially equipped with a hidden high-performance projector. Other areas feature a living room adorned with art pieces, a bar area, a vinyl listening room, and a tranquil bedroom equipped with a modular wardrobe and a dedicated workspace.
